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San Francisco, CA


Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet. Headquartered in San Francisco, CA, Persona has 20 employees and is backed by Coatue and First Round Capital, along with angel investment from Zach Perret and William Hockey (co-founders of Plaid), Dylan Field (founded Figma), Scott Belsky (Behance) and Tony Xu (DoorDash).

Persona Biometrics News


Persona raises $150M, renews development efforts in digital ID solutions and infrastructures

Persona has announced the closure of a US$150 million Series C funding round led by Founders Fund, with participation from…

Jul 28, 2021

Persona launches Workflows to ease digital identity automation, customization

Persona has introduced an orchestration tool to help businesses architect effective automated digital identity processes, which CEO Rick Song tells Biometric…

May 4, 2021

Persona raises $50M to make its biometric ID verification internet’s identity layer

Persona has raised $50 million in a Series B funding round to support its ambition to provide the internet’s identity…

Feb 22, 2021

Rethinking digital identity infrastructure: Persona CEO Rick Song on the path to a more human internet

Digitization raises new concerns regarding digital identity and the nature of the internet as we know it. Thanks in part…

Dec 16, 2020

ID check, selfie biometrics and identity intelligence providers look for niches in busy compliance market

Biometric screening and related technologies for know your customer (KYC) and anti money-laundering (AML) compliance when onboarding new customers clearly…

Jun 10, 2020

Persona facial recognition and biometric liveness secure scale-up of Umbrella volunteer base

Facial biometrics and liveness checks from Persona have been integrated with volunteer network Umbrella’s platform to provide online identity verification as…

Jan 28, 2020

Persona raises $17.5M to build industry presence, biometric identity infrastructure

Persona has raised $17.5 million in a Series A funding round, and CEO and Co-founder Rick Song told Biometric Update…

Nov 15, 2019

Persona relaunches privacy and people-focused biometric ID verification

Online identity verification (IDV) startup Persona is relaunching to bring what the company describes as its privacy-centric, people-first approach to…

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