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San Francisco, CA


Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet. Headquartered in San Francisco, CA, Persona has 20 employees and is backed by Coatue and First Round Capital, along with angel investment from Zach Perret and William Hockey (co-founders of Plaid), Dylan Field (founded Figma), Scott Belsky (Behance) and Tony Xu (DoorDash).

Persona Biometrics News


Identity verification integrations unveiled by Socure, OneID, Persona and uqudo

Identity verification providers are combining selfie biometrics with tools like open banking and contextual matching to streamline user onboarding and…

Nov 20, 2023

Paravision and Persona launch facial age estimation tech with a focus on ethics

A new age estimation and verification tool is on the market, care of Persona and Paravision. The partners have teamed…

Nov 6, 2023

Persona selfie biometrics to verify ID for LinkedIn users in Australia, Brazil

Users of professional networking platform LinkedIn in Australia and Brazil will henceforth have their identify verified using ID authentication software…

Oct 26, 2023

New reusable ID and risk assessment tools give companies more power to fight fraud

San Francisco digital ID startup Persona is adding a passkey product to its suite of verification tools, allowing users to…

Aug 23, 2023

Walmart Spark delivery platform picks Persona selfie biometrics for driver verification

Walmart delivery app Spark is implementing selfie biometrics checks from Persona for drivers to cut down on incidents of individuals…

Aug 3, 2023

Persona biometrics for random spot checks in UK scooter-service trial

The UK city of Birmingham’s new electric scooter contractor uses Onfido and Persona software to verify the identity and age…

Jun 22, 2023

Notarize launches Proof to bind digital signatures to ID with Persona biometrics

Online real estate service provider Notarize is introducing a platform for digital signatures compliant with the NIST IAL2 remote identity…

Jun 21, 2023

Persona wins major gaming client as age verification grows up

For anyone who has watched a young child play the chunky, multi-person role-playing online game Roblox, news that there is…

Mar 9, 2023

Telecoms in Belgium and Kuwait adopt biometric identity verification

Onfido and Accura Scan have each signed up telecom providers to use their selfie biometrics for identity verification. New tools…

Oct 28, 2022

Persona introduces expanded digital identity platform for modular integration

San Francisco-based identity management provider Persona has launched a new version of its unified digital identity platform to aid businesses…

Oct 11, 2022

Pricing plans for SMB biometric onboarding, compliance services launched by ComplyCube

ComplyCube has overhauled the pricing model for its SaaS digital identity verification to help serve the anti-money laundering and Know…

Sep 21, 2022

Serpro signs up Persona for Brazilian biometric ID verification database

Brazil’s federal government is working on biometric identity verification infrastructure that would act as a backstop for businesses looking for…

Jul 29, 2022

Persona launches engine to automate custom digital ID checks based on risk

Persona has launched a new risk response and digital identity verification engine called ‘Dynamic Flow’ to allow customers to automate…

Jun 13, 2022

Persona launches biometric KYB/KYC automation platform

San Francisco-based ID verification provider Persona has released an automated know your business and know your customer platform that authenticates…

Sep 16, 2021

Persona raises $150M, renews development efforts in digital ID solutions and infrastructures

Persona has announced the closure of a US$150 million Series C funding round led by Founders Fund, with participation from…

Jul 28, 2021

Persona launches Workflows to ease digital identity automation, customization

Persona has introduced an orchestration tool to help businesses architect effective automated digital identity processes, which CEO Rick Song tells Biometric…

May 4, 2021

Persona raises $50M to make its biometric ID verification internet’s identity layer

Persona has raised $50 million in a Series B funding round to support its ambition to provide the internet’s identity…

Feb 22, 2021

Rethinking digital identity infrastructure: Persona CEO Rick Song on the path to a more human internet

Digitization raises new concerns regarding digital identity and the nature of the internet as we know it. Thanks in part…

Dec 16, 2020

ID check, selfie biometrics and identity intelligence providers look for niches in busy compliance market

Biometric screening and related technologies for know your customer (KYC) and anti money-laundering (AML) compliance when onboarding new customers clearly…

Jun 10, 2020

Persona facial recognition and biometric liveness secure scale-up of Umbrella volunteer base

Facial biometrics and liveness checks from Persona have been integrated with volunteer network Umbrella’s platform to provide online identity verification as…

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