San Francisco, CA
USA
Persona
Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet. Headquartered in San Francisco, CA, Persona has 20 employees and is backed by Coatue and First Round Capital, along with angel investment from Zach Perret and William Hockey (co-founders of Plaid), Dylan Field (founded Figma), Scott Belsky (Behance) and Tony Xu (DoorDash).
Persona Biometrics News
Walmart Spark delivery platform picks Persona selfie biometrics for driver verification
Walmart delivery app Spark is implementing selfie biometrics checks from Persona for drivers to cut down on incidents of individuals…
| Aug 3, 2023 | Persona biometrics for random spot checks in UK scooter-service trialThe UK city of Birmingham’s new electric scooter contractor uses Onfido and Persona software to verify the identity and age… |
| Jun 22, 2023 | Notarize launches Proof to bind digital signatures to ID with Persona biometricsOnline real estate service provider Notarize is introducing a platform for digital signatures compliant with the NIST IAL2 remote identity… |
| Jun 21, 2023 | Persona wins major gaming client as age verification grows upFor anyone who has watched a young child play the chunky, multi-person role-playing online game Roblox, news that there is… |
| Mar 9, 2023 | Telecoms in Belgium and Kuwait adopt biometric identity verificationOnfido and Accura Scan have each signed up telecom providers to use their selfie biometrics for identity verification. New tools… |
| Oct 28, 2022 | Persona introduces expanded digital identity platform for modular integrationSan Francisco-based identity management provider Persona has launched a new version of its unified digital identity platform to aid businesses… |
| Oct 11, 2022 | Pricing plans for SMB biometric onboarding, compliance services launched by ComplyCubeComplyCube has overhauled the pricing model for its SaaS digital identity verification to help serve the anti-money laundering and Know… |
| Sep 21, 2022 | Serpro signs up Persona for Brazilian biometric ID verification databaseBrazil’s federal government is working on biometric identity verification infrastructure that would act as a backstop for businesses looking for… |
| Jul 29, 2022 | Persona launches engine to automate custom digital ID checks based on riskPersona has launched a new risk response and digital identity verification engine called ‘Dynamic Flow’ to allow customers to automate… |
| Jun 13, 2022 | Persona launches biometric KYB/KYC automation platformSan Francisco-based ID verification provider Persona has released an automated know your business and know your customer platform that authenticates… |
| Sep 16, 2021 | Persona raises $150M, renews development efforts in digital ID solutions and infrastructuresPersona has announced the closure of a US$150 million Series C funding round led by Founders Fund, with participation from… |
| Jul 28, 2021 | Persona launches Workflows to ease digital identity automation, customizationPersona has introduced an orchestration tool to help businesses architect effective automated digital identity processes, which CEO Rick Song tells Biometric… |
| May 4, 2021 | Persona raises $50M to make its biometric ID verification internet’s identity layerPersona has raised $50 million in a Series B funding round to support its ambition to provide the internet’s identity… |
| Feb 22, 2021 | Rethinking digital identity infrastructure: Persona CEO Rick Song on the path to a more human internetDigitization raises new concerns regarding digital identity and the nature of the internet as we know it. Thanks in part… |
| Dec 16, 2020 | ID check, selfie biometrics and identity intelligence providers look for niches in busy compliance marketBiometric screening and related technologies for know your customer (KYC) and anti money-laundering (AML) compliance when onboarding new customers clearly… |
| Jun 10, 2020 | Persona facial recognition and biometric liveness secure scale-up of Umbrella volunteer baseFacial biometrics and liveness checks from Persona have been integrated with volunteer network Umbrella’s platform to provide online identity verification as… |
| Jan 28, 2020 | Persona raises $17.5M to build industry presence, biometric identity infrastructurePersona has raised $17.5 million in a Series A funding round, and CEO and Co-founder Rick Song told Biometric Update… |
| Nov 15, 2019 | Persona relaunches privacy and people-focused biometric ID verificationOnline identity verification (IDV) startup Persona is relaunching to bring what the company describes as its privacy-centric, people-first approach to… |
