San Francisco, CA
USA
Persona
Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet. Headquartered in San Francisco, CA, Persona has 20 employees and is backed by Coatue and First Round Capital, along with angel investment from Zach Perret and William Hockey (co-founders of Plaid), Dylan Field (founded Figma), Scott Belsky (Behance) and Tony Xu (DoorDash).
Persona Biometrics News
Persona reaches $2 billion valuation with new investment round
Persona has announced a $200 million Series D funding round, bringing the company’s valuation to $2 billion. A release from…
| Apr 21, 2025 | Potential for deepfake audio, video to warp reality is building to crisis levelPersona has published its fraud insights for the first quarter of 2025, and deepfakes take the headline. “The deepfake fight… |
| Apr 15, 2025 | OpenAI to introduce IDV screening for organizationsApproximately 10 percent of the world’s population – some 800 million people – are using systems made by OpenAI, the… |
| Mar 31, 2025 | Workplace IDV gains steam: Yoti, Persona, 1Kosmos streamline employee onboardingWorkplace identity verification (IDV) is increasingly becoming popular among enterprises. Notable incidents such as the hacking of casino and hospitality… |
| Mar 7, 2025 | Persona updates KYC-KYB platformIdentity verification company Persona has released a new generation of their unified Know-Your-Customer (KYC) and Know-Your-Business (KYB) platform, which includes… |
| Feb 3, 2025 | OfDIA updates register of identity verification firms certified under DIATFShopping for digital identity verification isn’t like shopping for a new outfit. There are no stores to visit, the product… |
| Jan 23, 2025 | New Persona release helps businesses detect AI-based face spoofsPersona has announced “significant enhancements” in its AI-based face spoof detection capabilities, which a company blog says apply a more… |
| Dec 17, 2024 | Persona’s selfie biometrics power more real-time ID verification for DashersDoorDash is beefing up its identity verification measures, integrating machine learning and selfie biometrics from Persona for ID re-verification of… |
| Apr 22, 2024 | LinkedIn introduces biometric IDV in Singapore with PersonaLinkedIn is rolling out identity verification using biometric passports in Singapore. The feature is provided by San Francisco-based selfie biometrics… |
| Mar 1, 2024 | Identity verification integrations unveiled by Socure, OneID, Persona and uqudoIdentity verification providers are combining selfie biometrics with tools like open banking and contextual matching to streamline user onboarding and… |
| Nov 20, 2023 | Paravision and Persona launch facial age estimation tech with a focus on ethicsA new age estimation and verification tool is on the market, care of Persona and Paravision. The partners have teamed… |
| Nov 6, 2023 | Persona selfie biometrics to verify ID for LinkedIn users in Australia, BrazilUsers of professional networking platform LinkedIn in Australia and Brazil will henceforth have their identify verified using ID authentication software… |
| Oct 26, 2023 | New reusable ID and risk assessment tools give companies more power to fight fraudSan Francisco digital ID startup Persona is adding a passkey product to its suite of verification tools, allowing users to… |
| Aug 23, 2023 | Walmart Spark delivery platform picks Persona selfie biometrics for driver verificationWalmart delivery app Spark is implementing selfie biometrics checks from Persona for drivers to cut down on incidents of individuals… |
| Aug 3, 2023 | Persona biometrics for random spot checks in UK scooter-service trialThe UK city of Birmingham’s new electric scooter contractor uses Onfido and Persona software to verify the identity and age… |
| Jun 22, 2023 | Notarize launches Proof to bind digital signatures to ID with Persona biometricsOnline real estate service provider Notarize is introducing a platform for digital signatures compliant with the NIST IAL2 remote identity… |
| Jun 21, 2023 | Persona wins major gaming client as age verification grows upFor anyone who has watched a young child play the chunky, multi-person role-playing online game Roblox, news that there is… |
| Mar 9, 2023 | Telecoms in Belgium and Kuwait adopt biometric identity verificationOnfido and Accura Scan have each signed up telecom providers to use their selfie biometrics for identity verification. New tools… |
| Oct 28, 2022 | Persona introduces expanded digital identity platform for modular integrationSan Francisco-based identity management provider Persona has launched a new version of its unified digital identity platform to aid businesses… |
| Oct 11, 2022 | Pricing plans for SMB biometric onboarding, compliance services launched by ComplyCubeComplyCube has overhauled the pricing model for its SaaS digital identity verification to help serve the anti-money laundering and Know… |
