Ipsidy to provide Digital Issuance Platform for Ruta Amiga loyalty rewards program

Columbian marketing company Ruta Amiga S.A.S. has chosen Ipsidy Inc. to provide its Digital Issuance Platform to Ruta Amiga’s new multi-level marketing and loyalty rewards program with some of Columbia’s leading consumer brands.

Ipsidy’s platform includes a mobile wallet, an acquiring gateway, mobile POS, a web portal, a loyalty module, and proximity marketing capability, and will be used to build and manage a mobile ecosystem of trusted agents, merchants, and consumers, according to the announcement.

“We are excited to use the Ipsidy Platform as the core technology in our new marketing and rewards program,” said Fidel Alvarez, General Manager of Ruta Amiga. “The Platform’s flexibility, robust capabilities and ease-of-use is anexcellent fit for our requirements. Our goal is to bring an innovative loyalty rewards program to parts of Colombia that have not previously been offered such program. We are confident that with Ipsidy as our technology partner, the Ruta Amiga program will be successful.”

Philip Beck, Chairman and CEO of Ipsidy said, “Ipsidy is pleased to partner with Ruta Amiga as it launches its new and exciting rewards program throughout Colombia. This project will further our goal of delivering solutions that allow our clients to build and manage trusted mobile ecosystems to grow their businesses in new ways.”

Ipsidy was recently selected to provide de-duplication services to the Zimbabwe Electoral Commission, and to provide its biometric multi-factor authentication service IdLok to Latin American financial institutions through a partnership with DataPro.

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