Experian found most popular identity verification vendor in Forrester survey
Experian has announced it is the most commonly used identity verification vendor among respondents to a survey published in Forrester’s recent “Top Trends Shaping Identity Verification (IDV) in 2018” report.
Forrester discusses the importance of easy-to-use identity tools in the report, and reveals top trends in identity verification for 2018, including the continued serious consequences of poor identity verification beyond transactions, and the strength of behavioral biometrics for identity verification, according to the Experian announcement. Experian’s “Global Fraud and Identity Report,” which was released earlier this year, supports both of these findings, and found that 84 percent of businesses said their fraud risk mitigation could be reduced with certainty of the customers identity. Further, 75 percent of businesses expressed interest in improving security measures and authentication without impacting digital customer experience.
“We live in a digital world where it’s common to use multiple online identities,” said Donna DePasquale, Experian’s Senior Vice President of Global Marketing and interim Global Head of Fraud & Identity. “With the lack of face-to-face interaction online, the ability to recognize legitimate customers is even more important. Fortunately, we have the data and technology to help businesses better identify their customers, make more informed fraud decisions and balance the customer experience.”
The Forrester report advises companies to inventory and revise their identity verification portfolios, and interviewees say no single source of information is sufficient to provide a complete view of any customer.