Biometric photo search startup Waldo Photos raises $5M to grow team

Facial recognition service startup Waldo Photos has raised $4 million in a financing round led by Lewis & Clark Ventures to expand its engineering and sales teams, Xconomy reports.

Waldo Photos plans to target schools and youth sports programs with its services, which allow users to find images of themselves and enrolled family members, CEO Rodney Rice told Xconomy. The company will also pitch its product to photographers, who can share photos on iOS, Android, or Waldo Photos own platform. It generates revenues for customers by suggesting photos for purchase.

The company is based in Austin, Texas, has 15 employees, and raised $5 million in 2016 in a funding round led by Upfront Ventures, according to Xconomy.

Waldo Photos counts more than 100 summer camps among its customers, according to a report earlier this year. Privacy advocates have warned against the use of facial recognition in schools, but companies such as Deep North continue to move into the market.

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