More MLB stadiums deploy CLEAR biometric tech for frictionless fan entry

CLEAR announced today new Major League Baseball (MLB) club partnerships and the expansion of its biometric ticketing solution at additional stadiums across the United States. Texas Rangers and Baltimore Orioles fans can now use the CLEAR biometric identity membership platform to verify their identity for frictionless access to games at Globe Life Park and Camden Yards.

CLEAR’s identity platform is now being used by 18 MLB, NBA, NFL, and MLS teams across the United States and in Seattle, can be used to buy food and drinks and prove legal age for alcohol purchases. The company notes that it is working closely with MLB teams and local liquor board representatives across the country to make the secure concessions solution available in more stadiums.

This July CLEAR Lanes will also be available at Progressive Field in Cleveland during the 2019 All-Star Week, and later this year during postseason games at select ballparks. CLEAR members can accelerate their entry into the facilities through a dedicated biometric security lane where, after the touch of a finger and a bag check, they can enter the facility. Fans can enroll in CLEAR Sports for free.

Biometric ticketing

Fans attending Citi Field in New York are now able to enter the ballpark with a fingerprint scan instead of a paper or mobile ticket. Biometric ticketing is also coming to Comerica Park in Detroit and Globe Life Park in Arlington later this month and will be available at additional stadiums later in the season.

This follows last season’s biometric ticketing pilot with the New York Mets, MLB, and Tickets.com. The partnership leverages the Tickets.com’s API and allows CLEAR members who link their CLEAR profile with their MLB.com account to gain entry to ballparks using their fingerprint.

“As competition for consumer attention increases, sports teams, leagues, and venues want fans to be able to get into the game safely, get food and drinks, and get to their seats with fewer hassles,” explains CLEAR’s head of sports Ed O’Brien. “With CLEAR, venues can focus more of their time personalizing and enhancing the game-day experience so fans can enjoy more of what they came to see.”

In January CLEAR announced a new round of financing which will be used to accelerate the continued expansion of CLEAR’s biometric identity platform and its airport and stadium network into new verticals. The company reports more than 3 million members.

CLEAR biometric tech has also been recently deployed at Madison Square Garden and Target Field.

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