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Identity Automation rolls out partner program as part of growth strategy

Categories Access Control  |  Biometrics News  |  Trade Notes

In the next step of its 2.0 growth strategy, IAM platform provider Identity Automation has launched the Identity Automation VIP Partner Program, an initiative targeted to scale the business with an increased focus on execution.

Reflecting the importance of the relationship between partners and their customers, the VIP program helps Identity Automation partners solve customers’ tech needs by providing tools, training, and resources to develop IAM expertise and sell Identity Automation’s three solution stacks: RapidIdentity IAM, RapidIdentity MFA, and RapidIdentity for Healthcare.

According to the company announcement, the five-tier program was designed with the flexibility to encompass all partnership types. Reseller, ecosystem, managed, and services partners are supported by the program and will be given access to resources and exclusive partner benefits, such as sales tools, discounts, earned marketing development funds, cross-promotional branding, and joint lead generation activities, via the online VIP partner portal.

“Our new VIP Program is a critical element of the Identity Automation 2.0 growth strategy and increases the range of benefits available to our customer base,” explains Geoff Surkamer, Identity Automation CRO. “As we continue to rapidly expand and increase market penetration, we value our partners as extended members of the Identity Automation 2.0 team, alongside our dedicated sales, technical, and support teams.”

Last month Identity Automation appointed Talin Bingham Chief Technology Officer responsible to oversee engineering, product management and execution, software testing, and documentation efforts.

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