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Trueface raises $3.7M to grow real-time facial biometrics business


Trueface has raised $3.7 million to scale its team and grow partnerships and market share for its real-time biometric facial recognition and computer vision analytics, TechCrunch reports.

The Series A funding round was participated in by Lavrock Ventures, Scout Ventures, and Advantage Ventures.

The U.S. Air Force recently chose Trueface to provide facial recognition for its base security system, according to a company blog post, and its biometric technology was integrated with Ambarella’s SoC to enable access control solutions earlier this year.

In addition to face recognition, object detection, unique visitor counting, age and gender detection, and spoof detection, Trueface technology also blurs the faces of people who have not opted in. The company outlined three principles for responsible implementation of computer vision in a blog post late last year. Trueface software is deployed on-premises to CCTV cameras and networks through a dockerized container, developer SDKs, or a turnkey solution. The company pitches its technology for retail, hospitality, fintech, healthcare, event security, and use cases like digital identity verification and age verification.

The global facial recognition market was recently forecasted to grow at a 13.5 percent CAGR to $10.4 billion by 2025.

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