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Grubbrr raises funds to complete integration of AI and facial recognition tech

Fintech solutions provider TouchSuite announced a strategic investment in Grubbrr, a kiosk and AI POS technology platform that enables a variety of businesses to quickly implement a suite of self-service kiosks, point-of-sale systems, mobile and online ordering solutions.

Grubbrr’s platform allows food companies, bars, movie theaters, golf courses and other service businesses to build self-service kiosks for customers. It intends to use the new capital towards completing the integration of its artificial intelligence and facial recognition technologies and scale its sales, marketing, and support operations.

Consumer ordering experiences are rapidly evolving as service businesses implement technology solutions to improve customer experiences. The efficiencies of faster lines, higher average tickets, and lower labor costs are making implementation decisions easier.

“Every consumer has been to a McDonald’s and has seen the efficiencies of their self-order kiosks,” explains Sam Zietz, CEO for TouchSuite. “Grubbrr’s platform enables businesses of any size to have access to similar ordering technologies without having to invest tens of millions of dollars like McDonald’s did. We’re excited to work with the team at Grubbrr to help fulfill their entrepreneurial vision.”

“We believe TouchSuite is the ideal partner for Grubbrr to drive national adoption of our proprietary kiosk-centric platform. We are excited to continue our rapid growth as well as develop more innovative technology for our client-base,” added Niket Dhruv, COO for Grubbrr.

The global market for retail biometrics is in its early stages but the range of applications is broad enough for it to be a potentially disruptive force in the foreseeable future.

Some recent examples of biometrics-based retail technology deployments include NEC providing facial recognition for automated check-out in a Japan convenience store pilot, Yoti providing an AI age estimation at self-checkouts for one of the largest retailers in the world, and Yum China extending its “Smile-to-Pay” facial recognition payment system to more than 300 KFC locations.

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