VR Office Place launches real time facial recognition, social fingerprint analysis to collect online footprint

Oct 2, 2019, 3:33 pm EDT | Luana Pascu

VR Office Place has announced a real time facial recognition and social fingerprint analysis solution that can be deployed by both enterprises and state to collect real time insights on users’ online behavior, preference, and publicly available social presence.

“Live facial recognition emerged with social fingerprints can offer a competing edge and a distinct business advantages to organizations and governments. VR Office is welcomes inquiries for deploying this cutting-edge technology. What makes a huge difference is a real time analysis of public data, not just querying the database with definite number of records,” said Stefan Ćertić, founder, VR Office Place.

The tool allows businesses to use their video feeds and continuous surveillance systems to mine data through facial recognition, and use it to make more informed decisions in the relationship with their customers. Companies can use the information gathered such as names, occupations, interests and favorite movies, to better target their campaigns toward potential customers, improve sales deals but also detect unauthorized access.

VR Office Place claims to deliver secure authentication, threat identification, and accident prevention, all based only on data publicly available online, with applicability ranging from border control to even car sales. The background algorithm identifies people according to criteria established by each organization.

Biometric facial recognition will soon play a major role in a range of activities from travel to shopping and buying fast food, according to a new CB Insights report describing the technology’s use by more than 30 American companies.