D-ID announces partnership to provide facial recognition blocking to Asian market

D-ID and global security and printing company Toppan Printing have announced a strategic partnership to provide enhanced privacy protections for customers in smart cities, tourism and travel, human resources, healthcare, finance, and other verticals in Japan and across Asia.

Toppan’s new service built around D-ID’s solutions prevents the identification of personal information through facial recognition to help companies protect data and comply with regulations such as GDPR and Japan’s APPI. D-ID offers De-Identification technology that resynthesizes photos to allow humans to recognize them, but not artificial intelligence, and recently-released Smart Anonymization tools to replace facial images with AI-generated faces to allow the use of video or still images without violating strict privacy regulations.

“More than 80 percent of data traffic is video, and much of that includes identifiable facial images. Facial recognition has become so widespread and accurate that many governments, companies, privacy groups and individuals are concerned about how their sensitive biometric data is being collected, accessed and used. At the same time, businesses are desperately seeking solutions to de-identify and anonymize this data so they can use it commercially while still ensuring customer privacy,” said Gil Perry, co-founder and CEO of D-ID. “We are proud to partner with an innovation-leader like Toppan, to offer the most advanced privacy protection solutions to the Japanese market. The demand for solutions to protect identities from the misuse of facial recognition growing rapidly around the world as more and more businesses wish to enhance privacy protection and avoid the threat aspects of automated face recognition.”

The companies expect sales from the partnership to exceed one billion yen (US$9.1 million) within two years.

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