Camatica launches enterprise facial recognition systems for South African businesses
Camatica has developed four products with its artificial intelligence-powered facial recognition technology. The company is offering Face-Security, Face-Analytics, and Face-CRM to the retail and transportation sectors, in addition to Face-Attendance for HR.
“We specialize in facial recognition with a purpose. Camera-centred AI can make a huge positive difference in the HR environment by rewarding excellent behavior and bringing certainty to attendance, eliminating potential issues later on,” says Camatica Co-founder Laurence Seberini.
Seberini also says that responsible HR professionals can use facial recognition to identify situations in which an intervention is necessary to help an employee deal with a personal challenge affecting work attendance.
South African businesses should draft equitable policies and procedures for AI in the workplace in consultation with all stakeholders, according to Seberini, and should always inform staff when AI is in use. This is best done sooner rather than later, he says, as the introduction of facial recognition is just the first exposure to the growing phenomenon of AI in the workplace.
The deployment of biometrics in South African workplaces may have to overcome negative public perception generated by the suspension of a plan to authenticate social benefits payments after a major strike last year.