New Kairos facial recognition camera offers customer insights
Kairos has launched the Kairos Video Analytics Camera and Dashboard to help businesses get more customer data insights through customer identity and emotion detection, the AI company announced.
The Kairos Camera divides live videos into individual images, and leverages facial recognition technology to collect customer identities. To ensure companies deliver a personalized experience to their customers, the device collects demographic data such as age and gender, dwell time and customer status, and easily detects anger, fear and sadness, reads the press release.
Allowing companies to review foot traffic numbers in real time, the product was designed to suit the needs of casinos, restaurants retail merchants, commercial real estate brokers and the hospitality industry.
The Kairos Camera integrates with an existing point-of sale, inventory management system, or surveillance system. Kairos claims its technology can improve sales efficiency and increase revenue.
“Up until now, only online retailers had the benefit of accessing customer data resulting in their immediate ability to offer personalized suggestions, discounts and coupons based upon someone’s browsing history. As an industry first, our Kairos dashboard will allow brick and mortar stores access to that same type of sales-driven data,” says Melissa Doval, CEO of Kairos.
“By implementing our cameras and software, businesses will be able to see who enters their business, how much time they spend inside, what they look at and so much more. Armed with this data, businesses can then make adjustments to their marketing strategy, provide personalized offers and increase revenues and profitability over time.”
The emotion detection and recognition technology market is forecast to reach $65 billion by 2023. Recently Kairos partnered with hospitality software developer Nuvola to integrate biometric facial recognition with an artificial intelligence-backed solution for personalized and expedited guest experiences from check-in to departure. The plug and play data visualization and analytics solution with biometric facial recognition for retail stores to gather demographic and tracking information on customers was introduced by the company in July.